ATMs allow your customers to access all of their available cash from bank cards, credit cards, etc., so when customers have more cash, they spend more. A study done by 7-Eleven and Convenience Store Decisions Magazine show 10% to 20% of the money withdrawn from an ATM is spent in that store.
Increase Foot Traffic
Average ATM customers will spend 20-25% of the cash withdrawn.
By directing your customer to the ATM, you can greatly reduce the credit card fees you are currently paying.
Your customers will no longer have to stop at your competitors to get cash (and spend it there). You will have customers stopping at your place of business because you can accommodate their needs.
With surcharge fees, the merchant should earn enough to cover the cost of the ATM. The real profit comes from the additional sales from the thousands of extra dollars available in their store.